SEO Page Speed Optimization

Why Page Speed is More Than Just SEO

Digital marketers often think of page speed as something that is only associated with SEO. This is a mistake. Page speed impacts all your marketing channels; it contributes to your audience experience and can positively affect customer engagement. Think about the last time you tapped or clicked on a link in an email, waited as the page slowly loaded, only …

Pandemic Retail

Elevate Experiences to Win in Pandemic Retail (And Afterward)

Originally posted on Helixa.ai In-store browsing is on pause in much of the country. Yes, this reality has been accelerated by concerns around COVID-19 exposure. But, even before we entered the upside-down world of 2020, consumers were making decisions online regardless of whether or not they completed the purchase in-store. As the customer journey moves further online, how do you …

How to Choose a Digital Marketing Agency

How to Choose a Digital Marketing Agency

Whether you’ve been handling your marketing in-house or are disappointed by your current agency, choosing a new digital marketing agency can seem like a daunting task. Besides trying to figure out who will best help your business and who you can afford, you also need to consider the relational aspect of a partnership. You don’t want to choose a digital …

Digital Marketing Beyond 2020

Digital Marketing Beyond 2020: Adapting to Economic Downturns

Lever Interactive & Helixa Fireside Chat? We are facing unprecedented times that has challenged many aspects of life without warning and impacted thousands of individuals and companies.?Tune into our latest fireside chat featuring Chris Gilmartin, CEO of Lever Interactive, and Florian Kahlert, CEO of the digital market research company, Helixa, as they discuss the future of digital marketing, how our …

Google Image Extension

Google Image Extension

Introduction  The online search experience is becoming much more visually driven. Google appears to be leading this change by shifting their focus towards the use of more visually driven ad formats. Their own internal research team has found that images not only help customers to understand the message more clearly, but they also result in more users deciding to take action.   What Are Google Image Extensions?  Google image extensions give online advertisers the ability to upload rich and relevant images to pair with an advertiser’s existing paid search ads. With compelling …

TopDevelopers.co Leading SEO Company

TopDevelopers.co Leading SEO Company

Lever Interactive believes that technical factors are the foundation of any SEO program. Technical issues can have an outsized impact on organic performance, as well as on user behavior and conversions across all marketing channels. We are pleased to be recognized as a Top SEO Company by TopDevelopers.co, and enthusiastically agree that, “SEO today requires a far more technical and …

Google User Experience Algorithm Update

Google’s User Experience Algorithm Update

No one should be surprised that Google is going to make user experience a ranking factor. After all, what is mobile friendliness but a series of user experience metrics? And page speed is also a user experience metric, as nothing is more frustrating to the user than a painfully slow page load time. On the paid side, Google has had …

voice search optimization

Voice Search Optimization: A 2020 Update

Plus: 6 voice search optimizations to get started with In 2017, we published an article called Voice Search Rising: How It Changes Online Marketing. Since then, voice search has continued rapidly evolving into an integral part of our lives, with consumers embracing its convenience and speed. Major tech corporations, such as Google and Amazon, continue to shake up the marketing …

Rise of PPC Automation

The Rise of PPC Automation in 2020

In the year 2020, consumers can expect to see great advancements in the form of their PPC advertising. Most of these advancements will be comprised of automations that will make it easier for digital marketers to do their jobs. Marketers will look to rely on machines and on machine learning to complete their daily basic tasks that normally take up …