Building with purpose
While there are many design firms that are capable of designing a website, Lever Interactive integrates interactive marketing best practices into each design. Simply put, our designers are first-and-foremost marketers. More than just creating a look and feel, Lever Interactive uses a backward design approach – starting with the marketing goals of the site and providing design, development, features and content with those goals in mind. Our design approach provides site development that includes:
Conversion-focused design?that drives visitors to take desired actions (ex. make purchase, fill out a lead form, call)
Complete analytics?to track visitor behavior, measure site performance and drive content decisions
Search engine-friendly?design?aimed at capturing targeted, free traffic from search engine results
Platform/architecture selection?based on functionality, flexibility, scalability, web-standards and available support
Audience-specific?sections/micro-sites, allowing for different segments to view targeted messaging
Integrated approach, supporting other marketing channels as a destination for information and action
Our Latest Insights into Web Design
Google’s User Experience Algorithm UpdateJuly 15, 2020
Building Effective Landing Pages to Make Your Paid Search Program ConvertMay 22, 2018
SEO for Dynamic Sites: Things to Consider Before You UpgradeFebruary 29, 2016
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